We believe in our capacity to generate long-term, sustainable growth worldwide. This confidence stems from our proven track record and steadfast commitment to our strategic goals and objectives.
Brands and Portfolio
Building a more Digital Diageo
Diverse and engaged talent with a focus on culture
Spirit of Progress and doing business the right way from grain to glass
Our strategy is the guiding force that aligns our actions with our purpose of celebrating life, every day, everywhere and to create one of the best performing, most trusted and respected, consumer products company in the world.
By enhancing the performance of our brands, particularly in scotch, tequila and Guinness, we’ll continue responding to and guiding the changing preferences of consumers across the globe, all while elevating our operational standards to secure larger, higher quality market share.
The following three pillars are the foundation of our strategic framework, guiding our direction and growth. They help us to concentrate our efforts on key areas, maintain alignment throughout our business, and measure our ongoing progress.
Brands and portfolioWe’re continuously evaluating our impressive product portfolio, seeking new ways to grow our brands and pinpointing new geographic locations and markets to serve. We are currently a global leader in whisky and are driving the category forward in India with the introduction of Godawan, a locally crafted Indian single malt. We’re also a global leader in tequila and are expanding the global footprint of Guinness, including its fast-growing 0.0% offering.
Lead and shape consumer trendsIn order to grow and succeed, we focus on understanding and responding to fast-evolving consumer trends in our industry. Leading and shaping consumer preferences, such as the growing demand for low- and no-alcohol beverages, allows us to innovate and add to our existing product offering to cater to a wide range of tastes and lifestyles around the world. Consumers are increasingly curious about the environmental impact of their buying habits – so through innovation and investing in new technologies and partnerships with start-up initiatives, we aim to meet the rising demand for drinks that not only deliver on quality and flavour - but also reflect ethical and sustainable values.
Operational excellenceOur commitment to operational excellence is grounded in our desire to deliver great performance across all aspects of our business. We strive constantly to improve the execution and effectiveness of our advertising and promotional activities, to maxmise return on investment. By embracing experiential marketing, we can continue to create immersive brand experiences that resonate with new and existing consumers to drive further engagement and brand loyalty. We focus on modernising and digitising our supply chain and creating efficient distribution and pricing strategies to continue to expand margin and reach across our ever growing our portfolio.
